Full Logo Stacked Colour

SAGL
Brand Guidelines

This brand guideline consolidates all the brand assets for SAGL in one convenient and shareable space.

Values

Fastidious. Accurate. Independant. Trustworthy. SAGL serves the people that cultivate the land. 

Tone & Personality

Atypical in all the right ways. Quietly confident. Educated, sophisticated, elegant and poised.

Visual foundation

The brand is inspired by the landscapes and natural beauty of Southern Africa from the perspective of the artists who have captured and immortalised the beauty of the landscape we cultivate like Pierneef, Kentridge, Sibidi and Meyer.

Logos are visual shortcuts for identifying a brand. They may be made up of symbols, shapes, and stylized text or a combination of all three, and through the visual choices made should evoke a company’s brand story.
Display the logo and icon on any colour that strongly contrasts with the background colour.

SAGL Primary Logo

Full Logo Colour
Full Logo Stacked Colour
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SAGL Secondary logo.

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Download the SAGL Logos:

CPD Primary Logo

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CPD Secondary logo.

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Download the CPD Logos:

Primary Colours

#6B3204

RGB: 107, 50, 4

CMYK: 36, 77, 100, 46

#385723

RGB: 56, 87, 35

CMYK: 75, 42, 100, 38

#000000

RGB: 0, 0, 0

CMYK: 75, 68, 67, 90

#FFFFFF

RGB: 255, 255, 255

CMYK: 0, 0, 0, 0

Secondary Colours

#E5A565

RGB: 229, 165, 101

CMYK: 9, 38, 68, 0

#7A7A7A

RGB: 122, 122, 122

CMYK: 53, 45, 45, 10

This typography will distinguish the brand from the crowd, conveying the brand personality in an instant, attracting and holding the audience’s attention, building recognition, establishing a sense of occasion, structuring information and promoting understanding.The typeface chosen represents the brand and is easy to read and is flexible enough to cover all the times and places when something needs to be said.

Primary font

Raleway

ABCDEFGHIJKLMNOP
QRSTUVWXYZ1234567
890!@#$%^&*()

Secondary font

Open Sans

ABCDEFGHIJKLMNOP
QRSTUVWXYZ1234567
890!@#$%^&*()

Imagery Guidelines

  • Use crisp, clean, colourful photographic images.
  • The theme of the images should relate back to agriculture, grains, laboratories, crop fields.
  • Stock photos should be bright and beautiful. Ensure that people are relatable in a South African context.
  • Use images of a sufficient quality. No pixelation.
  • Use SAGL’s own media of laboratories, not stock photos of other labs.
  • Never images of test tubes. There is usually an element in the photograph that is close up and focused on, with a background providing context which is slightly blurred.

Do's

  • Ensure that people are relatable in a South African context.
  • Use images of a sufficient quality. No pixelation.

Dont's

  • Avoid gradients and overlays.
  • Don’t show brand names unless they are in context.
  • Never stretch or alter the original image aspect ratio.
  • Don’t use microscopes in images – SAGL does not use this type of equipment.
  • Do not use angular shapes like chevrons. Avoid potentially offensive or sexual images.
  • Never use copyrighted material from other sites without permission, nor watermarked images.
  • Do not use images of rotten maize in Mycotoxin social media posts.
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